Andrea Dovizioso becomes the testimonial of “Safe and aware driving”, the new campaign to raise awareness of compliance with the rules of the road, created by the Emilia Romagna Regional Observatory for road and safety education.
The initiative features three videos in which the main actor is the rider from Romagna who drives, tells himself, explaining the risks associated with distraction on 4 wheels and invites users to behave safely, consciously and more respectfully towards themselves and others.
The campaign will be broadcast on sixteen television stations in the region starting from 30 June and up to December. The numbers of accidents in Italy are reported in each video: in a year there are 4 thousand fatal accidents, the pedestrians involved are 20 thousand and three out of four accidents are caused by distraction which, very often, depends on the use of mobile phones while driving.
The common denominator of the videos is the slogan: ‘Let’s use our heads, let’s always use it’.
An important message that Dovi, putting his face in this campaign, communicates to underline one more time, how important it is not to get distracted at the wheel and, above all, how essential it is to avoid the use of a mobile phone while driving a car.