A fire that burns inside, that pushes you to always give your best. It is the passion that accompanies you on this wonderful journey in search of the real you.
Only by chasing it will you be able to say that you have become truly invincible. Become yourself with ELF.
This is the claim of the new Elf Italia advertising campaign of which Andrea is the protagonist. The story of a dream that grows. The meeting with the person who achieved that dream.
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